ClientCentricity – Thought Leadership

Adsatis has published a thought leadership paper entitled Client Revenue Measurement – Confusion or Clarity? The paper comments on the increased industry focus on this topic, and the need for increased standardisation – for terminology and calculation methodology - across the industry. Please click on the link below and complete request form to receive copy of this from our Insights page.

Client Revenue Measurement - Confusion or Clarity (January 2016).pdf